Arvida Bystrom lecture & questions

Arvida Bystrom Lecture

artist/model/photographer that works with feminism and sexuality (but she doesnt think that that she works with that as her main focus) 

Working with feminity that is not tied to binaries

The colour pink and pastels — off and on is more or less political in her work 

Her parents werent creative and encouraged her to do maths and stuff 

Her dad is really into technology, shooting from young age

The way she talks is cute. Quite naive, conversational, superficial, easy to hear,

“good photos of themselves”

swedish social platforms

16 blogging : tavi gevinson —— “she used to link me to posts”.

eating disorders

At 18 a friend introduced her to feminism, and got out of the eating disorders, taking loads of photos of her self why I felt ugly

Realising that people that dont think about food all the time have loads of time to do other stuff

TUMBLR

“how to hit on a girl on tumblr” a list 

Fashion represented everything she hasnt eating disorders etc etc

Portraits for tavi, some fashion brand picked her up, everything she tried to push away, as torn about it, they s till wanted to put me in that box

Model job that helped her support herself for a whole year made it easier for her to focus on her work

Hairy legs photos: body hair 

People see that she doesnt shave her armpits and they still pick on her for it

She tries t work with things that doesnt completely hate on the norm, but can this be part of something that is okay?

Thought everything she did was wrong… not like it was trying to solve anything, just carrying the anxiety.  (whore image)

LOVE the mustach bubble gum photos “i thought girls were really cute in beards”

Guys in feminine poses, less aware of their bodies, not used to. Prefers to shoot with women

There will be blood. People who got tgheir periods but dont know if they know it? They’re reactions to it tells us more about the then their photos

her work has depth but she doesnt really talk about it, she gives us quite a surface look

Acne : “i like pink, why cant I like pimples?”

Girl Gaze : Loads of girls that usually are into guys, but portraying straight guys from a more sensitive way…. from a female gaze…. not gay but playing with gender

Series where girls seem strong, something about society today everyone should be more male work more be more focussed on heir careers, but maybe it should be the othe rway round everyone should be more sensitive but as a weakness… its not a bad thing…maybe not making money

Balooon boobs : changing the body, in other ways than plastic surgery or the usual makeup 

Charlotte Collin ***

Girls could submit their underwear and do some artwork around it. 

“A pair of used panties in need of a wash is in material sense useuless. You could argue that it is no longer useable and loses its purchase value. Although in the right platform used panties rise with value and the persons willingness to fetishize them. What captialism is about.” ****** LISTEN TO FULL BIT (13 mins 16 secs)

How can we reclaim the ownership of our own objects?

Cowgirl projects vanessa moreji ——  CAM GIRL project ********

Screen shot or appropriate sme girls image make them pose like paintings…. these are by the girls, pained over these paitnigs painted by a man

Patricia Alvarado***

“I think its really cute”

Warren cook I wish you were a slut and more outgoing

Like you know. the word like is seen as redundant. The colour pink or you wearing lipstcick is seen as unneccessary. When you get that like you know what your social value is. Its based on something positive… Liking someone’s selfies…. Its pretty mean to hate on selfies but like yeah…”   (18.07)

LIKE LIKE LIKE… seen as bad and unneccessary when you do it on too often, seen as feminist, also liking something on facebook

Loads of corporations using that we wanna like /show appreciate for stuff. But is that so bad to show appreciate for things?

She is not very good at communicating about her work

Selfie stick aerobics class. “I love selfie sticks’  ***** GET VIDEO!!! It really plays with whats wrong with it, with its own narcissim and superficiality… “also known as the belfie, all lumps are beautiful, click click click click”

The use of the selfie stick : my perception is that is its about tool for indulging narcissim… yeah maybe but i think everyones narcissitic everyones so freaking out about it in society, technology makes it easier, the world is built for our narcissim but the world looks donw on anything feminine, or altering your look, make people buy unnecessary shit. The typical man buys loads of tehcnology could hat eon that too. I dont see the seflie as a problem but the norm of beauty, and that people want to buy loads of shit.

Reproducing ones image of themselves.

I was wondering if the word narcissim in the context it is kind of redundant now. Maybe its not equipped to dealw ith the situation were in now, maybe you have to find a more approrpriate language for this. 

BODY ANXIETY EXHIBITION ON LINE BE LEE NAKERS ******the problem with bodies, that when a female is photographed she is seen as better and more interesting than f she is the photographer herself. Maybe thats why i get more attention, and im a model. Is it meto blame that I get that attention, this world makes us want to do that. 

The selfie stick and reclaim the gaze. Men used to take upskirts The women in your upskirt pictures are taking their image and contrlling it. 

You can never really completely remove the male gaze, even if you try to be as far away fro m that too your stil working around that. 

Everyone in her work seems to be beautiful, who she shoots are all varied but she shoots them in  way that makes them see beautiful. 

I wanna shoot guys cute and weak and in pastels because thats what I love. not this is a freak but this person is equally beautiful as everyone else. 

the selfie stick is the extension for our ego. Help us to create another person that isnt us. 

People keep wanting to know what is the point, what is the message, more than beauty. How we represent ourself through media. Whether we should be aware of themselves, it could be positive, there are bad sides. But that goes with everything, and people who get face in art. 

She makes money from commercial work. 

Artists that make it have rich parents. 

Should we try to see some good sides in the things that are reviled?

Here the art world is snooty. 

The buying shit, thats problematic that we feel we need to buy certain things to look a certain way AHHHH.

We create a situation, something which looks like an idyllic society, sometimes we end up as an image.  That goes for  books and history and anything we create. 

Im not trying to show the world through my photos. I get sad when i have young girls follow me on instagram and say i wanna be you, the way we can deal with that and talk about it more things arent like in the movies or books or internet or history books.  It needs to be talked about more. 

The position we as women are in, and in relation to femininity,  when you politicize it, its alot deeper the sexualisation of young women, the kind of thwarting that prevents you discovering your very core that distracts you, its a very young persons world. What would I show my young niece, some things I’d like to show. 

Why are you doing this, you have to make people look a certain way.

I dont surround myself with many, Im mainly see girls when Im dating, Men that fail to see women as human beings. 

I grew up loving pink and feminine and LOVEd being a girl, before being feminists when i felt i could just play  the role of a pretty girl but looked down on self for that,  im sexualisng myself, but then i felt extremely stupid, but now I love it and i play with it and thats what makes me feel beautiful. Poeple feel they dont have to be that girl. 

How do we find a space in that? an awareness this is me, completely not me, a person reading thinking making (chritsine) oooh ill put some lipstick… I have affection for it and cynism for it. 

I find femininit intersting in how can we value it more, its looked down on, its stupid, theres always an extreme danger on the streets at night, especially transexuals and gay people are in danger (theres a street I can walk on but he cant cos he gets harassed) why do we look down on femininity its absurd. 

Feminism has changed the past few years, since beyonce are telling the world that their feminist.Now a feminist wouldnt be a girly girl on tumblr with arm pit hair. 

We grew up as an online gang of people that interact together, we get picked up and can make money for it, I want to be able to live in a comfortable way, that whole group makes important art, but because they dont look like i do they cant suport themselves like i do and thats troubling in this world u have to be a certain person or look a certian way

Some people think armpit hair is crazy, others think its an old stereotype

Trans women are getting more space in the public discourse. 

In sweden the discussion for progressive. 

problematic with internet, they wanna sell the right things to you so they alter your feeds, corporations giving you the internet that they think you want : targeted advertising.

Been working with music lately….. exhibitions are fun.

SHES REALLY ENJOYING BEING AN ARTIST

“ i dont feel like im academic enough” she loves writing for the exhibition, I get scared why am i doing this…

More commercial looking, i love things that have ‘queer aesthetics’ crossing this barrier of i can make something ugly because i have thoughts that look like this. 

Being picked up on the subjects you were dealing with rather than what you are expressing in your work. The context of the website and the atmosphere is part of your work. 

Your work is more interested about being fluid, then fixed with identity. The work with yourself there is more uncertainty and conflict your not dealing with tsubject matter but the relationship with yourself and working through that. 

Conflicted about using yourself since a model, since 12, didnt dare to shoot others, i have a hard time claiming im good at something, I do makemoney from my photography but not enough to pay models, use myself.

Control of the image

Not just about photorgaphy or being a photographer to reacreate yourself or work with that

Not trying to find myself, its me. Against the idea that has to show herself through the phtoos, having a cute instagram feed, really fun to take photos  and make it look cute. But you cant possibly see me through this this is just a little part of me. 

What I find complicated with shooting myself< i try to have control over my own picture but I also try to work away from that. But I hate how people enforce something on me because they see my photos and they think they know something of me, but i am also lawed and i love being flawed and i think its beautiful.

Does it exist any more in that sense,w e are constantly changing ourselves depending on who theyr with. 

Anti capitalist, an image of a feminist to sell things is no good

If you try to google periods its really had fine.

The girl who got banned from insagram because she she had a period stain. 

9gag, sexist men stufff on their.   Free bleeding, they dont wanna ruin theur cothes either, it can happen, most people care if they get blood everywhere, anti feminist people put this on twitter, Free bleeding go go. 

Process: what do i wnat this to feel like, theres no photos online of people who get their periods, ist not periods are good or bad, theyr just periods.

Keep shooting, even when you dont have ideas, not overthinking then you can in a loop in your head and you dont do anything. A mix of really planning yourself and doing something between.

Projects not to make money. this is something i do because i think its amazing. But does something else to supoort self. 

In fahsion where am i using feminist selling ymyself in a disgusting way, 

Im not used to the art school langauge ME NEEITHER

I got into queer feminist language, theory about sex and the body, reading about things like that sexually educate yourself, bisexual, now pan sexual, stumbled on some queer feminist blogs…. 

 (66.17) listen

A world with loads of girls, women identified people. Suddenly im dating a guy, more conscious…. I dont think i can completely reject the fact that people like me like this but this is something i find problematic, but im with a girl thats less femmy they appreciate me for being this way, but girls around me realise i have flaws. A conflict, i know people like me like this, i like me like this, but this is not all the time just a small part of me, i know you d somethings to please other people, but how bad is that?

Femininity is a conscious choice, and its a choice, and its awarness and what you choose. Like choosing buying something at primark knowing someone has slaved away for it for 10p. It is a construct. Dealing with it in a more open way, lets get it out there and say I like that, where do we go from here, its exploratory. 

Having fun with dressing up how they liook caring about even with guys they have to pretend they dont care

This is how you look natural and spend an hour on it - this is so absurd….

Femininity thats not lying about that you put things on and that you care and you want to be liked for other people, and sometimes for yourself but always in relatisonhip for society and what they think is beautiful. 

Check retry posts from phone and iPad

the women who rule the web

(is the internet establishing itself as a female place amidst all the world of warcraft techies?)

https://i-d.vice.com/en_gb/article/feminism-20

the women who rule the web

Social media has been changing our perception of women ever since we first logged on. Aside from square eyes, itchy fingers, and an obsessive-compulsive need to post pictures of everything we see, eat, and sleep with, has social media unleashed a new kind of sexist hell? Or has it actually brought about a sense of female empowerment?

From rape threats to rape jokes, leaked footage of naked ex-girlfriends to violent images of women, misogynist memes (''they say a woman's work is never done, maybe that's why they get paid less") to Women Who Eat on Tubes - the Facebook group which makes women think twice about chowing down a six inch Sub on the Circle Line - there's no doubt about it, social media has been bad for women. Especially since it's also given rise to bitchiness amongst them.

Whether it's the pre-pubescent fans of One Direction, who seem to get their knickers in a twist every time Harry Styles is photographed with a girl, or the generic Twitter troll out to get anyone with a muffin top, social media has become a playground for girl on girl bullying. Just look at Lena Dunham who has been criticised on Twitter for being ''fat'' or ''ugly'', or Scout Willis, who had her Instagram account deleted because someone reported a photograph of her in a sheer top. So, yes, social media has indeed been bad for women, but then it's also done some good stuff too.

As leading feminist Germaine Greer wrote in a recent article, feminism exists both as ''a media phenomenon and as an academic discipline.'' However, thanks to social media, the gap between these two disparate strands of feminism is starting to close and, with that, filter in to our daily lives. Today, you don't need a PHD, a library card, or a fully-grown bush to join in the debate about women. To make yourself heard as a feminist, and connect with others like you, all you need is decent Wi-Fi and a catchy URL.

''The Internet accelerated the objectification of women and unravelled a lot of ground work made by feminists in previous generations,'' says artist, model, and author of feminist blog Cunt Today, Phoebe Collings-James, ''I think many women are now trying to reclaim that identity, salvage it from Google searches of tits and arse... and take control of that objectification to create their own image.'' From an extract of the late Maya Angelou's inspirational poetry to a poignant discussion of rape culture, Cunt Today is a refreshing examination of what feminism means in the 21st century. ''I wanted to create a blog that collated content from a variety of perspectives and sources, almost as a kind of research project that was open to contribution and can be used as a resource.'' Combining cool snippets of popular culture with traditional feminist debate, Phoebe uses social media to wipe away the cobwebs of feminism past and make it accessible for all those online. And she's not alone; Petra Collins, Arvida Byström, Karley Sciortino, the girls from Be Here Nowish, and Tessa and Grace Edwards have all been doing it too, sometimes even doing it together.

''To be honest I think loads of us still represent ourselves through some kind of male gaze, but I do think there is a huge difference to somewhat be able to hold the camera yourself and take a selfie without having a man present.''

NOTE TO SELF: CONSIDER THE FEMALE AND MALE GAZE IN MY WORK - RESEARCH FURTHER! TALK ABOUT THIS WHEN I ANALYZE THE WORK

Petra Collins is the uber cool artist from Toronto whose Instagram account is a candy-coloured, sugar coated dream world filled with selfies, stickers, and sprinkled with fairy dust. But instead of being some shrine to Barbies, pink princesses or any other gendered typecasts out there, each curated image is a deconstruction of female stereotypes and their negative connotations for women.  (NOTE TO SELF, HOW DO I MAKE IT EVEN CLEARER IN MY WORK THAT I AM QUESTIONING FEMALE STEREOTYPES IN THE SAME WAY?)TALK ABOUT THIS WHEN I ANALYZE THE WORK

In one photo Petra is reclining on the floor in her underwear with an emoji of a devil blocking out her face, while in another she's in the bath with a slice of peperoni pizza covering her breasts and an emoji of a star hovering over her nether regions. There's also a picture of a period stained sheet with the caption ''Rorschach tests all up in my bed''; a picture where she's revealing her armpit hair; and a video of her holding up a tampon against a beautiful beach sunset, with the caption, ''just got my period & bled on the floor at Untitled Art Fair #ArtBaselMiami.'' Just like Phoebe, Petra uses social media as a means of female empowerment and does it in a cool, refreshing, and modern way.

NOTE TO SELF: How can I use social media more effectively to share my message?

Also using Instagram as a way of reclaiming the female image is the blue-haired model and photographer Arvida Byström, who recently shot with Petra for Vice. ''To be honest I think loads of us still represent ourselves through some kind of male gaze,'' she says, ''but I do think there is a huge difference to somewhat be able to hold the camera yourself and take a selfie without having a man present.'' From taking stark, desexualising photos of herself covered in bath foam to one of her wearing no make-up in bed, and accompanied by the caption ''I think I'm in a nude shoot tomorrow, should I have coloured my pubes too?'' Arvida's selfies are a challenge to the many images we see floating around online of girls with their breasts up, bottoms out, lips about to let out a burp - or whatever combination is traditionally seen as being sexy.

Of course there is a narcissism in posting a million pictures of yourself online, but it is also a means of exploring the way in which we represent ourselves, one that has not been conditioned by years of female objectification. By choosing how women represent themselves on social media, we can finally have control over our own image, without having to go (quite literally) through the middleman. ''We can now make the choice to post a sexy photo, and try and mimic the way Beyoncé or Miley or Kim Kardashian represent themselves,'' say Alexandra Roxo and Natalia Leite, co-creators of cool new web series Be Here Nowish, ''or we can make the choice to post a photo where we are smiling with spinach in our teeth and a stain on our shirt.'' Just look at Alexandra's Instagram account, in which she's posted everything from a photograph of her holding two glasses of green juice in front of her otherwise naked breasts (a satirical play on Tyrone Lebon's sexy portrait of Lara Stone in The Q&A Issue of i-D) to a still of her attempting awkward tantric sex with co-star Adam Carpenter.

''So many of the images we see of women - on TV, in movies and advertisements are images of women shown through the very narrow lens of mainstream media, which is largely controlled by men, this is why so often women are seen simply as sex objects, or as being one-dimensional.''

''So many of the images we see of women - on TV, in movies and advertisements are images of women shown through the very narrow lens of mainstream media, which is largely controlled by men,'' says Karley Sciortino, author of sex blog Slutever, Vogue's answer to Carrie Bradshaw, and long time friend to Petra, Phoebe, and Alexandra (she recently guest starred in Be Here Nowish) ''this is why so often women are seen simply as sex objects, or as being one-dimensional.'' On top of giving them a voice, and allowing them to choose how they represent themselves, social media has also given women a platform to express themselves as sexual beings, through terms other than those dictated by men.

For Karley, who discusses everything from the female orgasm to becoming a dominatrix on her blog, ''choosing to express one's sexuality is different from a woman being sexualised without consent or control. But now, girls have a platform to speak for themselves and create their own audiences online... Girls don't have to wait to be accepted into boys' clubs anymore - we can launch our own online magazines, write our own blogs, make artworks and films that are distributed ourselves through the Internet.''

Also deconstructing the relationship between social media and feminism is dreamy designer Tessa Edwards and her sister Grace. In an exciting, soon to be released documentary called Blurred Lines, the girls explore how Post Internet feminism has been ''elevating popular social consciousness to the ways in which women are portrayed online, and the ways women are self-presenting their image to others.'' But far from merely accepting the latest onslaught of supposedly feminist Internet art, the girls seek to question its authenticity. Are these creative expressions vehicles of female empowerment or, as the girls question, ''are they simply affectations of persuasions of the media, narcissism, effects of the desire for popularity, adoration or fame?'' Interviewing everyone from Penny Slinger to Petra Collins, Barbara Kruger to Brooke Candy, they leave no stone unturned.

Up until this point, some have considered feminism a ''dirty'' word, having previously associated it with crusty academics and angry, man-hating women. I've read so many interviews where young girls in the spotlight are claiming they aren't feminists, purely because they don't really know what feminism is or are scared of its negative connotations. However, thanks to this new digitalised wave of female empowerment, things are clearly starting to change. Indeed, whether it's the shiny pink, tampon filled Insta world of Petra Collins or Karley Sciortino's sexed up riot grrrl blog thanks to social media, feminism has undergone a modern makeover and is being liked, shared, and spread all over the world. And it's time to join in.

NOTES/QUOTES FROM BOOKS I HV/WILL READ!!!

get on with it!

lipstick protester

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A digital sensation of female presence - nick knight, article by arvida

http://showstudio.com/project/girly/fashion_film_girl

"ABOUT GIRLY

'The little girl cuddles her doll and dresses her up as she dreams of being cuddled and dressed up herself; inversely, she thinks of herself as a marvellous doll,' writes Simone de Beauvoir.

Using key A/W 14 garments as a starting point - from Ryan Lo's bunny ears and tutus to Meadham Kirchhoff's pastel frilled dresses - SHOWstudio launches an investigation into the exaggerated almost fetishistic girliness championed on some runways, by certain female musicians and celebrities, and, with increasing frequency, on Tumblr and Instagram. The series, instigated by editor Lou Stoppard and director Nick Knight, will explore what this embracing of ultra-femininity and childishness - pink, cartoons, fluff, sparkles - says about attitudes to women and female identity and the luxury industry. We will question what motivates the 'Living Dolls' who embrace this style. Are they reclaiming girlishness? Are they dressing for themselves, rejecting the male gaze and the idea that one should dress to resemble a man to be seen as strong, sticking two fingers up to those who obsessively scrutinise women's clothing in the media? Or is the notion of choice so slippery that one could feasibly presume they are merely conforming to entrenched societal expectations that continue to be reinforced by toy shops filled with pink dolls for girls and blue cars for boys?

Indeed, such is the complexity of the 'girly' trend that it can be read in two directly opposing ways. On one hand as the ultimate sign of women ‘dressing up’ or ‘performing’ for men by turning themselves into passive, pouting, fragile, child-like fantasies echoing a pornified culture that fetishises youth, virginity and inexperience and renders women mere objects. And on the other an example of strength and irreverence; a sign of women reclaiming certain elements of femininity and dressing not to conform but to stand out and please themselves.

The series kicks off with a fashion film, created in collaboration with The British Fashion Council, that shows off and documents the work of key London designers, from Christopher Kane and Simone Rocha to Lo and Kirchhoff, alongside archive pieces from designers such as Luella Bartley and Louise Gray. The film was funded by the BFC Fashion Film initiative, which is sponsored by River Island. The piece plays with ideas of gaze, autonomy and voyeurism and, in a pioneering venture, was made by two directors - Nick Knight and Rei Nadal - working independently but together at the same time. Nadal shot model Ali Michael while Knight captured her at work. The footage from both cameras is presented in the film, so the two visions are united. Both Nadal and Michael were styled by Ellie Grace Cumming. The film shoot was streamed live on 1 and 2 September 2014.

Additionally, essays and interviews explore the topic further. Fashion writers, academics and feminist thinkers unpick the many facets of this style, each offering a unique and personal opinion. They question why a grown woman would want to look like a child, while exploring the look's aesthetic roots. Amongst others, Chris Hobbs tackles fashion's obsession with the language of the internet, while Bertie Brandes offers an update on the 'Girly' trend post-S/S 15, a season that fetishised feminism and femininity. Finally, to unite theory with testimony, and to aknowledge the fact that the style is worn and championed by real women on the street everyday, individuals who embrace and live this aesthetic - from stylists Louby Mcloughlin and Lola Chatterton to designer Ryan Lo - are interviewed."

INSERT ANALYSIS (FURTHER READING!)

http://showstudio.com/project/whaam/moving_images
"ABOUT Whaam

Nick Knight photographs Lindsey Wixson live for Dasha Zhukova's Garage magazine. Using styling by Katy England and captions by Perez Hilton, Knight reimagines Roy Lichtenstein's comic book inspired Pop art paintings - created as a commentary on popular culture and commercial art of the sixties - for the title's third issue. The final results are shown in editorial shots and unique moving images."

http://showstudio.com/project/powershift/feed
"ABOUT #Powershift
For the A/W 2013 'Power Women' issue of The Independent Magazine, Nick Knight photographs a new all–female army of Social Media-Moguls – Lily Allen, Iggy Azalea, Kelly Brook, Abbey Clancy and Amy Childs - five women whose combined multi-million social media reach exceeds the population of Greece. Aptly, Nick Knight will capture the entire shoot on his iPhone, creating a live fashion editorial.

Facebook, Instagram, Hang W/, Twitter. To us, they’re communication tools. But to some, they’re weapons of global domination. For the autumn/winter 2013 'Power Women' issue of The Independent Magazine, Nick Knight photographs a new all–female army of Social Media-Moguls – Lily Allen, Iggy Azalea, Kelly Brook, Abbey Clancy and Amy Childs - five women whose combined multi-million social media reach exceeds the population of Greece, broadcasting their talents world-wide.

Taking that 'switch' of power as his cue, and drawing on SHOWstudio's long history of championing new technologies, Nick Knight will capture the entire shoot on his iPhone, Instagramming the images as they are captured to create a live fashion editorial in advance of the magazine's publication on 21 September.

Inspired by SHOWstudio’s Punk season of programming, each woman’s look is radically overhauled by stylist Anna Trevelyan, twisting her own take out of the season’s finest fashions from Versace, Louis Vuitton, Dior and Chanel.

Follow the shoot on Instagram via @showstudio_nick_knight Hang W/ via showstudio_nick_knight and watch the SHOWstudio Twitter and Tumblr throughout Sunday 8 and Monday 9 September to see the action unfold."

http://showstudio.com/project/haute_death/death_apps
"ABOUT 'haute death'

Karlie Kloss dies an elegant death in Nick Knight and Edward Enninful's arresting couture editorial for W magazine. The pair draw inspiration from the kind of macabre, nightmarish illustrations that litter childhood fiction, offering up a vision which is part Grimm's fairy tale part mature Parisian opulence. The final images - which see Kloss clad in the best haute couture from A/W 2012, including pieces by Dior, Givenchy, Chanel and Iris Van Herpen - straddle dark and light, combining symbolism that is both sweet and sinister.

Continuing his exploration of contrasts, Knight juxtaposes the delicate vintage-look images with pithy modern 'death app' films that see Kloss suffer various violent deaths, all while clad in couture. The striking images in this editorial mark of the start of Knight's investigation into fashion illustration."

Analysis:

 Fashion victims: Death by couture

I love the way in which these films are presented as tiny snippets, in a very digital manner. They have literally been branded, their value is the title which they have been given. 

I think the effects are a little obvious, and I suppose that makes sense because the whole thing is about digitalisation and it uses 'death apps' : an app used to simulate death in a film clip. TRY IT! (if it exists!) 

I guess its about how nowadays everything is available to be sold, bought, watched, downloaded. 

The juxtaposition of the cheapy tacky easily-available app with these high end names of fashion and the delicate high fashion imagery creates an interesting tension which speaks volumes about the kind of world we live in now, and the role of consumerism and digitalization. 

The pixellated-ness of the images makes it seem like they were shot on an iPhone, gives it an interesting quality.

At the end of the day the clips are to sell fashion not art, however I would have loved to see it a little more realistic, it wouldn't have been interesting, although I do like the aspect of digitalisation and immediacy of using the 'death app'. 

OTHER IMAGES